As I think about my readers today, I puzzle.

Do I work for professionals? For creative professionals?

The bottom issue:

What do my readers identify with?

I don’t know about you, so let me share my story.

My first job was in agriculture.

I would harvest grapes in September, a common thing where I grew up.

My second, my third and my fourth jobs were in professional services. I did time as an auditor and around risk.

If someone had asked me then, “are you a professional?” I would have responded positively.

Things got tricky with my fifth and sixth jobs.

I became a freelance at thirty.

There were no freelance around me, and figuratively speaking, I entered what I now call “the jungle of uncertainty.”

I did not know it then, but the “jungle” pushed me into an intensive, daily survival training.

While I could count on my strength, I discovered they could also be my greatest weaknesses.

For example, much of my creativity got initially wasted. I created tons of stuff with no traction. I spent hours clarifying my strategy, but would make no apparent progress.

I was a “creative professional.”

A professional “in the jungle of uncertainty,” using creativity because that is what the “jungle” demands.

I am now into my eight job.

I sometimes think of myself as a “creator.”

That is, someone who creates “business.”

(where “business” means, loosely, any conversation that meets a need or solves a problem for my “client”).

My focus is shifting.

I am still a creative professional, spending days in the “jungle of uncertainty,” where I feel alive.

I feel most alive when I serve as a pathfinder for creative professionals who get into the “jungle,” where they face problems with no antecedents, decisions with no frame of reference, stress, doubt, loneliness and, above all, the frustration of not getting results.

The number of freelance and solo-entrepreneurs keeps on growing, and we are now globally in the billion.

There was a time where the many were in agriculture. Then a time when the many were professionals.

The fifty years ahead of us may be a time where the many will be “creators” of their own business and income streams.

I the next five to ten years, a growing number of professionals will need help in the “jungle of uncertainty.”

I don’t know how many professionals today would identify as “creators” of their life and business.

But that may quickly change.

~~~

✍️Thoughts on this?

♻️Reshare if you agree.

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